Go where the growth is and that means leaving the US and Europe and heading toward the Middle East, Africa and other fast-growing economies, according to Kantar Worldpanel's fifth annual Brand Footprint. In fact, emerging market spend on FMCG grew by $34 billion in 2016, up 6% vs last year, while developed markets sales were flat. Emerging markets now account for 51% of global spend on fast-moving-consumer-goods, rising from 48% in just three years. This is the key finding from the latest K...